As
nationally recognized retail/customer experience consultants, we've written,
taught, lectured and consulted all over the country.
But you can learn some of our secrets without ever leaving your seat; take
advantage of the many free articles, white papers and other resources you see
below.
The Experience Reality Gap Challenging and Improving Your Customer’s
Experience
Synopsis: Ask almost any
independent retailer what his/her store's strategic competitive advantage is and
you will almost always hear the same answer: customer service. I only wish it
was true. Their customer experience might be better than their competition but
most are not and the retailers don't even know it. They have fallen victim to
the reality gap, the difference between the owner's perception of their
customers experience and the actual experience. Read
Differentiate Through Experiences A Case for Experience Based Retail
Synopsis: The retail market today is
oversaturated and being controlled by dominant retailers in practically every
market segment. Supercenters are expected to triple in the next seven years,
many at the expense of small and mid-size retailers. Retailers must ask
themselves what makes their store(s) different enough for the consumer to choose
to do business with you?
Discover the importance of primary and secondary competitive positions and the
need to be a market leader. Using a simple retail model, learn why your position
must be differentiated for long-term success.
Read
