Retail Advice | Retail Strategy | Retail Consulting | Retail Customer Experience

 

DEG Resource Center

As nationally recognized retail/customer experience consultants, we've written, taught, lectured and consulted all over the country. Here some of the many free resources we have to help you succeed.

1. Subscribe to our free weekly retail newsletter The Weekly Retail Experience. Enter your email address to the form on the right to begin your free subscription. Receive a free ebook version of Doug's book The Profitable Retailer just for subscribing.

2. Download free articles and whitepapers below.

3. Read our blog at www.RetailContrarian.comA new window will open up.

 

Articles and Whitepapers

Customer Experience Resources

50 Ways To Improve The Customer Experience    

Our #1 download - just updated

50 Ways To Improve The Customer Experience (non-retail specific)

Applicable to almost all companies

The Experience Reality Gap 

Our most popular whitepaper

 

Building Advocacy Before the Purchase (new)

Creating Memorable Moments

The 3 P's of the Engagement

Ten Ways to Know if You're Working or Clerking

STOP In The Name Of The Customer Experience  

If Only Someone Would Listen: Turning Unhappy Customers Into Advocates   

The Other CRM: Customer Respect Management

The Fourth Place: Creating An In-Store Community Experience  (whitepaper)

Differentiate Through Experiences: A Case for Experience Based Retail (whitepaper)

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Selling and Engagement Resources

Making the Emotional Sale (new)

Making a Sale Even When NOT Making a Sale 

Once Upon A Time: Using Storytelling In Retail 

A Training & Development whitepaper

The 4 Habits of Highly Effective Retail Associates 

Engaging Lines After Welcoming The Customer  

 


Retail Management Resources

The Seven Deadly Sins of Retail Management

Small Changes Create Impressive Results (new)

Coaching Sales to Success

Clerks, Jerks, and Retail Pros

Retail Associate Profiles and How to Hire the Best

Dealing With an Underperforming Employee

8 Traits of High-performing Store Managers

Interviewing and Hiring GREAT People

12 Tips To Improving Your Store Meetings

10 Ways To Be A Better Store Manager

Your Next GREAT Hire

Management Mistakes I Made

Got Process?: Creating Order from Chaos(whitepaper)

For The Assistant Manager

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Retail Leadership Resources

Retail Leadership: Leadership Give and Take (new)

Retail Leadership: Humility

Retail Leadership: Leading With Edge

Retail Leadership: The Emotional Connection

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Independent Retailer Resources

Keeping Your Brand Promise (new)

Returns and Exchanges: Policies, People, and Profits

10 Easy Lessons For Independent Retailers

Investing In Time

Trunk Shows: Everyone Wins and Profits

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Articles and Whitepapers Index

Customer Experience

Retail Selling and Engagement

Retail Management

Retail Leadership

Independent Retailer

 

Customer Experience Whitepapers

 

The Experience Reality Gap
Challenging and Improving Your Customer’s Experience

Synopsis:  Ask almost any independent retailer what his/her store's strategic competitive advantage is and you will almost always hear the same answer: customer service. I only wish it was true. Their customer experience might be better than their competition but most are not and the retailers don't even know it. They have fallen victim to the reality gap, the difference between the owner's perception of their customers experience and the actual experience.  Read

 

Differentiate Through Experiences
A Case for Experience Based Retail

Synopsis:  The retail market today is oversaturated and being controlled by dominant retailers in practically every market segment. Supercenters are expected to triple in the next seven years, many at the expense of small and mid-size retailers. Retailers must ask themselves what makes their store(s) different enough for the consumer to choose to do business with you?

Discover the importance of primary and secondary competitive positions and the need to be a market leader. Using a simple retail model, learn why your position must be differentiated for long-term success.  Read

 

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